Car

The good: Sync remains one of Ford's best cabin technologies, giving the 2011 Fiesta MP3 player and Bluetooth phone compatibility, and the audio quality from the stereo stands out. The dual-clutch transmission is a neat bit of performance tech. The exterior design of this new Fiesta gives it a fun and unique style.
The bad: Sync TDI is not a great substitute for an onboard navigation system. The transmission could not always keep up with driving situations.
The bottom line: A sporty-looking car, the 2011 Ford Fiesta's small size makes it good for urban areas, and it boasts excellent compatibility with personal electronics.
Review:

The conventional wisdom used to be that Ford should sell its European models in the U.S. The 2011 Ford Fiesta, designed in Europe, puts that notion to the test. Besides a couple of power train issues, the Fiesta proves that conventional wisdom still has worth.
The Fiesta is a new entrant in the burgeoning small-car class, competing with the likes of the Honda Fit, Toyota Yaris, Kia Forte, and the upcoming Chevy Cruze. Car companies don't make the margins on small cars that they made on SUVs, but current and predicted future market demands suggest small will be big.
We were initially disappointed to get the sedan version of the Fiesta, as the hatchback is quite a good-looking car. But the sedan grew on us quickly, especially when compared with the run of boring cars on the roads these days. The Fiesta comes on strong with ridged headlight casings providing contour to the front fenders and angular chrome inserts bookending the lower fascia.

Strong contour lines mark the sides of the Fiesta.

Strong contour lines down the sides accentuate the side graphics, which end in a sly little upturn at the C pillar. The only element of the design we don't care for are the flat fender surrounds around the wheel wells, which has become pretty common on cars these days.
Onboard music, offboard nav
As the Fiesta is a Ford, we knew it would come with Sync, letting us connect MP3 players and Bluetooth cell phones, with voice command for dialing contacts and requesting specific music. This system worked every bit as well in the Fiesta as it had in previous Ford models we've tested, recognizing even fairly obscure and complex new artist names.
But Sync has plenty of competition now, as just about every new car with a Bluetooth phone system offers dial by name through the voice command system. Likewise, some cars are starting to offer voice command over connected MP3 players.

The Sync voice command button is mounted on the turn signal stalk rather than on the steering wheel.

Ford is trying to stay ahead of the pack by offering Traffic, Directions, and Information (TDI), a set of offboard services accessed through a connected Bluetooth phone. We tried it out by hitting the Sync button in the car and saying "services." This command causes the system to dial out to a server, which put us in a server side voice command tree. As suggested by the feature's name, you can request turn-by-turn directions to any destination, traffic conditions, and a variety of other information sources. We were endlessly amused selecting horoscopes from the information menu, but more useful was the traffic report, which read off a list of nearby incidents.Though we had no problem using Sync's onboard voice command for music and phone calls, the server side TDI voice command was not nearly as good. Frequently when asked to confirm a selection, we had to repeat "yes" multiple times before the server understood. On the other hand, it did a good job recognizing addresses as we spoke them. It generally proved much easier to use TDI's voice command when we were stopped, rather than driving, when road noise was greater.
Ford justifies not offering onboard navigation because of TDI, but we prefer an onboard system because Sync TDI only works when you have a cell phone connection. Navigation can be crucial in areas where you can't reach anyone on the phone.

Sync can read incoming text messages out loud on some phones.

The Fiesta displays audio and phone information on a large monochrome display in the center of the dashboard, a European touch that provides ample real estate for browsing a list of cell phone contacts or an MP3 player's music library. We were initially fooled by the knoblike controller below the screen, attempting to twist it to scroll down a list of artists. But this controller is actually a joystick, requiring us to push it down to scroll down a list. Pushing it multiple times to work down a list was tedious, but we quickly found we could hold it down and race through entries.
With its six speakers, the audio system looked pretty average, and we didn't expect much. But we were in for a surprise, as the system played music in excellent detail. It managed to bring out instruments and layers in songs that would be buried by lesser systems. From that perspective, we liked the listening experience quite a bit, but the 80-watt amp and lack of a subwoofer means the bass is a shadow of what it could be.
Visceral driving
The quality from this audio system proved a boon during the long miles we covered in the Fiesta. With an EPA fuel economy rating of 30 mpg city and 40 mpg highway, it could theoretically run a long time on its 12-gallon tank. However, in our driving we only turned in an average of 29.2 mpg. Although mileage climbed steadily on the freeway, stop-and-go traffic in the dense urban jungle took its toll.
We were also a little enthusiastic with the gas pedal when traffic lights turned green, behavior we blame on the car. The Fiesta uses a very unique power train among small cars: a dual-clutch automated manual transmission mated to a 1.6-liter four-cylinder engine.

Ford's small engine uses variable valve timing to enhance efficiency.

Although lacking direct injection, Ford fits this 1.6-liter with variable intake and exhaust timing, wringing 120 horsepower and 112 pound-feet of torque from it. This small engine goes a long way toward the fuel economy, but the automated manual helps. Unlike most dual-clutch transmissions, this six-speed isn't intended for sport driving, and lacks a manual mode, but using clutches instead of a torque converter means a more direct linkage between engine and wheels, helping improve fuel economy. Further, the car uses an electric power-steering unit, saving the engine from having to pump hydraulic fluid to boost the steering wheel.
The feel of this power train is very different from other cars, especially in this small-car segment. The rough chatter from the engine and the hard feel of the gear shifts might be a little much for people who aspire to Lexus levels of luxury, but we liked the visceral sensation we got from this car. That raw engine feel encouraged us to make frequent fast starts, hence our less-than-EPA fuel economy.
As a city car, the Fiesta proved very competent, its suspension well-tuned to handle the typical potholes and bumps of urban pavement. Responsive steering allowed quick maneuvers, such as diving into traffic gaps, and the Fiesta's small size made for easy parking. But as the hatchback version is more than a foot shorter than the sedan, it would be an even better city choice, opening up more parking possibilities.

Although it's a dual-clutch transmission, there is no manual shift mode.

We noticed that the dual-clutch transmission's programming wasn't always up to the task. With this type of transmission, a CPU needs to guess the likely next gear, relying on sensor data and a software algorithm, so it can preposition the nonengaged clutch. As one failure example, we accelerated down the street up to about 40 mph, but were forced to make a slowdown because of a car zipping across the street. As we tried to accelerate again, the car had no power, as the transmission had gone to a higher gear, our quick brakework catching it by surprise.
At high speeds on the freeway, the Fiesta tooled along quite comfortably, although it was afflicted with a little more road noise than we would have liked. The suspension reacted well to the speed, contributing to a nice ride, and the soft seats suggested we could spend days driving this car across country and not be left too worse for wear. The only drawback was that, at speeds around 70 or 80 mph, the tachometer ran close to 3,000rpm, the transmission's sixth gear not providing the headroom to let the engine run slower.We put this car through its paces on some twisty mountain roads, as well. The vaunted European-style handling made itself known with a wheel that felt connected to the road, its crucial feedback giving us a sense of grip in the turns. The suspension kept the car stable as we slewed around the corners, but the tiny engine doesn't allow for much extra power to pull the car through.Although it lacks a manual shift option, the transmission does have a low range and an engine braking mode. The low range is the more aggressive of the two, forcing the engine to run around 4,000rpm, getting close to peak horsepower. The braking mode, activated by a button on the side of the shifter, gave a little extra power without making the engine howl.In sum
With its kicky design, the 2011 Ford Fiesta stands out from the run of boring small cars on the road, something not easy to do when faced with the restrictions of a sedan body style. And the interior reflects the energy of the exterior design. Ford was willing to take a bold chance with the Fiesta. The cabin tech interface is also very usable, so we give it points for that, as well.
Ford touts the twin-valve timing on the engine, but this performance technology is mostly new to Ford. We do like this engine, but it isn't the most advanced on the market. The dual-clutch transmission boosts the overall tech of the power train, although it did not always work perfectly. The electric power steering is another point in the Fiesta's favor, especially as Ford tuned it well.
Surprisingly for a Ford, the cabin tech does not stand out as much as other features of the car. We loved the audio system and, as usual, Sync's ability to connect with cell phones and MP3 players. But that is about the extent of it, and other automakers are catching up. Although having access to offboard services with TDI can be convenient, it is restricted to areas with cell phone service.

Spec box

Model	2011 Ford Fiesta
Trim	SEL Sedan
Power train	1.6-liter four-cylinder engine, six-speed dual-clutch transmission
EPA fuel economy	30 mpg city/40 mpg highway
Observed fuel economy	29.2 mpg
Navigation	Offboard with Sync TDI
Bluetooth phone support	Standard
Disc player	MP3-compatible single-CD player
MP3 player support	iPod, Zune, many others
Other digital audio	USB drive, Bluetooth streaming, auxiliary input, satellite radio
Audio system	80-watt six-speaker system
Driver aids	None
Base price	$17,390
Price as tested	$19,875